A book that would elevate the level of discussion and analysis in the classroom, in the corporate boardroom, and in the conference rooms of Wall Street firms. They wanted a book that would sit on the shelves of financial executives as a useful reference manual, long after the executives had studied and received a degree. They were successful in their endeavor. The success of the first edition of Financial Markets and Corporate Strategy was very heartening. The market for this text has expanded every year, and it is well-known as the cutting edge textbook in corporate finance around the world. The book is used in a variety of courses, both for introductory courses and advanced electives.

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for todays managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise.

Establish a successful corporate blog to reach your customers
Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

Following the humbling of the 'dot.coms' it is well implemented corporate portals that are ushering in a new and prosperous era of e-business. Corporate Portals Empowered with XML and Web Services provides decision makers with a clear and concise explanation of what portals are all about, why you really need a portal strategy, how you go about implementing one, and the issues you have to encounter and surmount

This book investigates the concepts and instruments for managing change in companies striving toward a market orientation. The focus is on the identification of factors, which have led to the considerable success of certain corporations, in spite of the very dynamic environment in transformation countries since 1989. The analysis considers problems and solutions for all the relevant stakeholder relationships.

This book explores the fundamental decisions that will guide the future of organisations, and how such matters can be identified, evaluated and implemented. It presents a comprehensive, structured and critical approach to strategic management. Its underlying theme is the need to consider not only the rational approach to strategic decision making, but also the creative aspects of such decisions – an approach that remains unique to this strategy text. The book argues that both of these are essential to enable students and practising managers to develop successful strategies.