Wine, Food, and Tourism Marketing
Publisher: Routledge | ISBN: 0789000822 | edition 2004 | PDF | 194 pages | 8,8 mb
Wine, Food, and
Tourism Marketing is an overview of contemporary practices and trends in food and wine
tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks.
Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in
tourism, hospitality, and wine and food studies, Wine, Food, and
Tourism Marketing examines the importance of food and wine
tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine
tourism settings.
Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online
tourism information, and the use of food images in promotional material and positioning strategies. The book includes: