If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
See content strategy (and its business value) explained in plain language
Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
Learn how to audit and analyze your content
Make smarter, achievable decisions about which content to create and how
Find out how to maintain consistent, accurate, compelling content over time
Get solid, practical advice on staffing for content-related roles and responsibilities

Two childhood friends reunite when stressful circumstances bring them back to their hometown. Anna, distraught over the loss of a beloved mentor, takes a leave of absence from her law firm and returns to her mother, Maeve, and their family convenience store. Cami deals with a gambling addiction and breakup by hiding out at her father’s home. Sadly, coming home doesn’t bring them the solace they seek. Maeve’s store is being threatened by an upscale development. Anna is nursing lingering feelings for the high-school sweetheart she left, who now has a wife and family. Cami still mourns her mother’s long-ago death and resents her alcoholic father’s emotional withdrawal. Riggle, author of Real Life and Liars (2009), explores what happens when real life diverges sharply from childhood dreams. Her strong and complicated female characters are interesting and likable, and she ably weaves together multiple story lines.