World of Sports Science provides a comprehensive overview of the science of sports. Consisting of 600 entries alphabetically organized across 2 volumes, entries will range in length from 250 to 2,500 words and include theoretical and practical treatment of all aspects of sports science and exercise physiology, kinesiology, and biomechanics. Particular emphasis is placed on such high-interest topics as sports medicine, specifically the prevention, diagnosis and treatment of sports injuries; pylometric and other athletic training programs; performance-enhancing drugs and drug-testing techniques; and sports psychology, particularly motivational and mental aspects of sport.

If you answered "Yes" to any of these questions, then Sports Science is for you! From basketball to biking to snowboarding and more, you'll discover the science behind all your favorite sports. Dozens of fun-filled activities help you see for yourself how a batter can hit a 90-mile-an-hour pitch, why a "spiral" is the best way to throw a football, how the surface of a ball affects its bounce, and much, much more. All of the projects are safe and easy to do, and all you need is everyday stuff from around the house. So take the plunge and get ready for Sports Science fun!

This invaluable reference for anyone interested in the fascinating world of sport contains more than 5,000 terms relating to sport and sports science. Among the included subjects are anatomy, physiology, physiotherapy, biology, sports medicine, sporting rules and regulations, governing bodies, health and fitness, and banned substances.
A & C Black Publishers, owned by Bloomsbury, publishes books from reference to the fine arts. They are based in London.

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core
of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.
Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports.

This textbook for sports science students and coaches contains chapters written by international experts on a wide range of disciplines relating to soccer, both from the research and practical side of the game. As the first book dedicated to applying science to soccer, it provides the reader with a wealth of information including how: * nutrition affects performance * psychology affects players * injury can be avoided The text is divided into four parts: biology, biomechanics and soccer medicine, behavioural science and soccer, and match analysis.

This book is a collection of summarized papers and poster presentations from the 4th International Congress Rehabilitation: Mobility, Exercise & Sports, which will be of interest to all those involved in the field of human movement sciences and the rehabilitation professions. Rehabilitation medicine is a relatively young discipline, as is the science of human movement, but both have progressed rapidly from their inception in the latter half of the 20th century to take their current place as important, multi-disciplinary

Longman Science for AQA GCSE Science is the perfect accompaniment to the AQA Science GCSE specifications. The components work seamlessly together to offer you a fully supported and differentiated solution to help you deliver AQA Science GCSE specifications successfully from your first day of teaching.

The Complete Book of Learning with Sports takes the young learner through lessons and activities which help develop important basic skills using popular sports themes. It includes lessons and activities in reading, language arts, mathematics, science, social studies, spelling and writing, and thinking skills.