Email Marketing: An Hour a Day
312 pages | Sybex; 1 edition (November 24, 2008) | ISBN-10: 0470386738 | 8.8 Mb
If the idea of starting an
email marketing campaign overwhelms you, the authors of
Email Marketing: An Hour a Day will introduce you to
email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an
email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled
email, implement tools like mobile devices and leverage social networks.