Strategic Public Relations Management Planning and Managing Effective Communication Campaigns
Free Download Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns By Erica Weintraub Austin; Bruce E. Pinkleton
2015 | 389 Pages | ISBN: 0415517680 | PDF | 9 MB
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.New to the third edition:New examples on the effective use of digital communication and online research tools;Updated guidance on researching using digital tools and social media;New examples that provide a more accessible pathway to real-world application.In addition to these new features, the book covers:Creating a framework for planning;Up-to-date research tools and how to develop a research plan;Gathering useful data for strategic guidance;Real-world examples that provide readers with realistic cases and situations;Applying theory to professional practice.The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

Strategic Alliance Management
Free Download Strategic Alliance Management By Brian Tjemkes; Pepijn Vos; Koen Burgers
2017 | 440 Pages | ISBN: 113868466X | PDF | 9 MB
Strategic alliances - partnerships between separate organizations to share resources collaboratively toward mutually beneficial goals - are an important management instrument, but one that is difficult for firms to manage. Among many desirable outcomes, alliances can reduce costs, provide access to new technology, and improve research and development endeavours, though collaborative arrangements come with risks, peril, and adversities. This renewed and re-worked text connects theory to practice to help understand this important business practice.Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with state-of-the-art theoretical insights, evidence-based managerial guidelines and a business case illustration. Additional chapters detail on contemporary alliance management challenges, including co-opetition and business eco-systems. Other chapters highlight the role of alliance professionals, alliance capabilities and paradoxical challenges in alliance relationships.This second edition retains a blend of academic knowledge and practical examples, while updating case examples and adding five new chapters on emerging alliance topics. This book remains vital reading for business students and professionals interested in strategic management.

Strangely Like War The Global Assault on Forests
Free Download Strangely Like War: The Global Assault on Forests By Derrick Jensen; George Draffan
2003 | 160 Pages | ISBN: 1931498458 | PDF | 4 MB
Derrick Jensen, prize-winning author of "A Language Older than Words" and "The Culture of Make Believe," and George Draffan, activist, researcher, and co-author with Jensen of "Railroads & Clearcuts," collaborate again to expose the escalating global war on trees. Ever since Gilgamesh cut down the ancient cedar forests of Mesopotamia, civilizations and empires have foundered and collapsed in the wake of widespread deforestation. Today, with three quarters of the world's original forests gone and the pace of cutting, clearing, processing, and pulping ever accelerating, Jensen and Draffan lay bare the stark scenario we face--we being not only people, but the nonhuman fabric of life itself--unless deforestation is slowed and stopped. A must read for anyone who wants to understand the relationship between deforestation and our ecological crisis as well as an essential "handbook" for forest and anti-globalization activists.

Stories of the Saints Bold and Inspiring Tales of Adventure, Grace, and Courage
Free Download Stories of the Saints: Bold and Inspiring Tales of Adventure, Grace, and Courage by Carey Wallace, Nick Thornborrow
English | 2020 | ISBN: 0761193278 | 232 Pages | EPUB | 65.9 MB
From Augustine to Mother Teresa, officially canonized as St. Teresa of Calcutta, discover seventy of the best-known and best-loved saints and read their riveting stories.

Stitching La Mode Patterns and Dressmaking from Fashion Plates of 1785-1795
Free Download Carolyn Dowdell, "Stitching La Mode: Patterns and Dressmaking from Fashion Plates of 1785-1795"
English | ISBN: 1032080515 | 2023 | 260 pages | PDF | 260 MB
Stitching La Mode: Patterns and Dressmaking from Fashion Plates of 1785-1795 brings to life women's unique and extravagant fashions of 1785-1795 in a beautifully illustrated and accessible way.

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Stitched Mixed Media
Free Download Stitched Mixed Media by Jessica Grady
English | December 1, 2023 | ISBN: 0719842239 | 128 pages | MOBI | 109 Mb
This practical guide shows you the range of possibilities that you can explore and enjoy when making and sampling with hand stitch and mixed media. Packed with colour, ideas and enthusiasm, it looks at the potential of recycled products and explains how to turn them into beautiful embellishments to hand stitch onto samples. Projects and step-by-step sequences show how the exciting process of playing with textiles and mixed media can create new and unique work. Get to grips with a basic tool kit, plus ideas for sourcing and organising supplies, make a stitch library of samples and ways to use threads creatively, from paper to recycled plastic, experiment with mixed media in new and exciting ways 2D and 3D techniques - step-by-step sequences explain a range of techniques and ideas and combine and develop techniques - create unique pieces and develop your own artistic voice

Sticking It to the Man Revolution and Counterculture in Pulp and Popular Fiction, 1950 to 1980
Free Download Sticking It to the Man: Revolution and Counterculture in Pulp and Popular Fiction, 1950 to 1980 edited by Iain McIntyre, Andrew Nette
English | November 15, 2019 | ISBN: 1629635243 | True EPUB | 336 pages | 24.2 MB
From civil rights and Black Power to the New Left and gay liberation, the 1960s and '70s saw a host of movements shake the status quo. The impact of feminism, anticolonial struggles, wildcat industrial strikes, and antiwar agitation were all felt globally. With social strictures and political structures challenged at every level, pulp and popular fiction could hardly remain unaffected. Feminist, gay, lesbian, black, and other previously marginalized authors broke into crime, thrillers, erotica, and other paperback genres previously dominated by conservative, straight, white males. For their part, pulp hacks struck back with bizarre takes on the revolutionary times, creating fiction that echoed the Nixonian backlash and the coming conservatism of Thatcherism and Reaganism.

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Stepping Between Realities
Free Download Michael J Roads, "Stepping Between Realities"
English | 2014 | ISBN: 0985604867 | EPUB | pages: 294 | 0.4 mb
In Michael J. Roads' latest book, Stepping... Between ... Realities, his metaphysical adventures take him to the galaxy in which we physically live-a galaxy with which we have only a remote relationship. We are not alone! He metaphysically enters a black hole for an experience beyond his wildest imaginings. He encounters a galactic Being which is a galaxy within itself, and also visits a few of the many utterly amazing astral worlds. Michael explains, "Over my lifetime I have learned that it is possible to move into my metaphysical Light-body and access that greater reality. I step . . . Between . . . realities. This book is filled with my unique insights gained by metaphysically journeying into realms and realities beyond imagination. My astonishing, consciousness-expanding journey into the dynamic, living energy we call our sun, is just one such indication of the miraculous universe in which we live. The galaxy is not dead matter and endless space; it is filled with consciousness, purpose, direction . . . life!" This latest book follows Michael J. Roads' popular trilogy "Through the Eyes of Love, Journeying with Pan" Books One, Two and Three.