Judith Sherven & Jim Sniechowski - Soft Topic Copywriting Secrets Home Study Course
English | Size: 201.82 MB
Category: Copywriting
Finally, A Breakthrough Copywriting Course Designed to Maximize Your Sales by Showing You How Your Heartfelt, Integrity Marketing Connects Directly and Authentically to Your Customers' Needs and Desires . . .

So You Can:

-Command the attention of your readers and still remain credible

-Claim top value in your field without being pushy

-Make sincere promises that do not violate your integrity

-Create a sense of urgency without hype and phoney gimmicks?

-Inspire your customers to take the action and you know they need to take

-Breakthrough your current sales ceiling and enjoy the income that measures the very real value you bring to the world.

You CAN have all that and more with our
Soft Topic Copywriting Secrets
Home Study Course

Proven Soft Topic, Soft Sell Copywriting Strategies
and Techniques that can . . .

Match Your Message to the Heart of Your Market
And
Increase Your Income And Allow You to Sleep Well Every Night

The 7-module curriculum is:

Module 1: - Mind Management: Yours and Your Reader's

Five questions you must answer before you write a word
What does your reader REALLY want?
Features and benefits and the difference between them
The hook and how to identify it
FAQ's

Module 2 - The Headline: Like a Stop Sign

What's your story?
The purpose of your headline
Core building blocks of your headline
Tearing headlines down and putting them back together - only better
FAQ's

Module 3 - Body Copy: Structure

The overall structure of your sales letter
Examples of different approaches to copy structure
Four questions readers need answered
Beats: from sub-head to sub-head
FAQ's

Module 4 - Body Copy: Persuasion

Five elements of effective persuasion
Writing in compelling chunks
Bullet points
What to do to inspire action
FAQ's

Module 5 - Email: To Sound Spontaneous

Your point of focus
Writing from the heart
Inspiring your reader to take action
The power of autoresponders
FAQ's

Module 6 - Subject Line: A Knock at the Door

The facets and angles of your message
How long should a subject line be?
How a subject line does what it does
Conceptual vs emotional subject lines - and how they are different
FAQ's

Module 7 - Unseen Influence: 7 Psychological Triggers

Searching for patterns
Simple rules of thumb
The central route vs the peripheral route
Shortcuts and stereotypes
FAQ's