Online Marketing Foundations: Digital Marketing Research
MP4 | Video: 720p | Duration: 1:20:29 | English | Subtitles: VTT | 235.8 MB

Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, and putting that data to good use.



Adriaan Brits consults with organizations all over the world at improving their market research practices. Here, he shares his knowledge with you. Using data from big (and free) online ecosystems such as Google, Facebook, and LinkedIn, Adriaan shows how you can measure consumer demand, trends, market competitiveness, and direct competition. He also introduces some premium toolsets used by professional marketers. By the end of the course, you'll have the skills to conduct your own independent research and investigate your customers and competitors online.

Topics include:
Conducting quantitative and qualitative researchUnderstanding the limitations of what you can research onlineUsing Google AdWords, Facebook, and Amazon to measure demandUsing LinkedIn and Google to measure competitionSeeing marketing research in actionUsing free or premium tools to carry out online researchUsing Alexa, SEMrush, and SimilarWeb for in-depth research