Alcohol in Popular Culture: An Encyclopedia By Rachel Black
2010 | 229 Pages | ISBN: 0313380481 | PDF | 3 MB

From the insistent advertising messages of alcohol purveyors and the ubiquitous happy hour, to virtually every contemporary social gathering, the influence and presence of alcohol is inescapable in the modern Western World. This encyclopedia presents an overview of the history of alcohol in the USA, from the first colonies to present day, focusing on the often marginalized and pop culture aspects of alcohol use and misuse. Entries highlight topics such as the most popular alcoholic beverages how they are manufactured the role of alcohol in everyday life, special events, and across history the impact of alcohol consumption.