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May 16 2019

Exploring Brand Identity Design a Brand Icon

Exploring Brand Identity Design a Brand Icon
Video: .MP4, 1280x720 | Audio: AAC, 48kHz, 2ch | Duration: 37m
Genre: eLearning | Language: English | Size: 692 MB


Want to design simple yet powerful logos? It all starts with the icon!

This 35-minute class is perfect for designers, illustrators, creatives, and enthusiasts eager for a behind-the-scenes look at how to create an icon with the versatility to stand alone, power a logo, and work in harmony with a larger brand identity.

You'll join creative director and streetwear designer Benny Gold on location in San Francisco as he walks through his process for designing original, high-impact icons that communicate an idea in an instant -- the goal of all great design.

From initial kick-off to final polish, step-by-step lessons include:

Brainstorming with word association exercises
Developing a visual concept informed by research
Sketching and refining an idea by hand
Polishing your design with simple tools in Adobe Illustrator
Whether you're designing for practice, your portfolio, or a real client, this quick class will help you hone your brand design process, sketch with intention, and take your icons to the next level!

Exploring Brand Identity Design a Brand Icon

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