A renowned climate scientist shows how fossil fuel companies have waged a thirty-year campaign to deflect blame and responsibility for climate change onto the individual, and offers a battle plan for how we can save the planet.

Recycle. Fly less. Eat less meat. These are some of the tactics that we've been told can slow climate change. But most of these recommendations are a result of a multi-pronged marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of individuals.
Fossil fuel companies have followed the example of other industries deflecting blame (think "guns don't kill people, people kill people") or greenwashing (think of the beverage industry's "Crying Indian" commercials of the 1980s). Meanwhile, they've blocked efforts to regulate or price carbon emissions, run PR campaigns aimed at discrediting viable alternatives, and have abdicated their responsibility in fixing the...