Testing and Validating Product Ideas with Lean
MP4 | Video: AVC 1920x1080 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | 5.83 GB
Genre: eLearning | Language: English

Product managers, developers, and top executives all face a common dilemma when deciding whether or not to move forward with a new product: how do we know if the marketplace wants it? In this video, you'll learn some simple Lean testing techniques for quickly and inexpensively gathering the data you need to help you move forward with your projects. Topics covered include: Lean methods for acquiring customer feedback; Lean methods for incorporating that feedback into your product ideas; Lean techniques for integrating changes to your products; and advice on how to address any concerns your stakeholders and team member may have regarding Lean. This introductory level course works best for participants who have taken the O'Reilly course "Introduction to Lean" or have some basic familiarity with Lean concepts.

Expand your knowledge of Lean and how to apply it when developing new products
Understand what "failing fast" means and why it's important
Discover how to design and run Lean-based product validation experiments
Explore the Lean techniques that can determine the marketplace viability of new products