Product Innovation for Product Managers
MP4 | Video: 720p | Duration: 1:09:01 | English | Subtitles: VTT | 441.3 MB

In order for a company to expand into new markets and continuously grow their business, they must innovate. As a product manager, understanding how to approach each stage of the product innovation process6;8;8;from identifying the right problem to launching and scaling6;8;8;is key. In this course, Karen Holst walks through this process, sharing practical strategies and tools that can help you facilitate the creation of valuable new products. Karen shares how to better understand your company's ecosystem and approach the different phases of innovation, including preparation and discovery, creating ideas, testing and prototyping, and launching and scaling.



Topics include:



What product innovation is and isn't
Mapping your product innovation portfolio
How business objectives set the stage for innovation
Identifying the right problems
Human-centered and data-centered innovation
Exploring the ideation phase
Effective testing and prototyping
Launching and scaling